TMW Ideas

If you're into new toys, you may well have been salivating at the Nokia N95. Well, Lucy in Strategy blagged one with her new contract. First impresions -

I’ve only ever been able to call, text and take (rubbish) photos on a mobile before so when my N95 arrived last weekend I was a bit daunted by all its killer features. It’s basically a sat nav, a laptop, an MP3 player, a 5mp and video camera all in one….oh and you can also call people on it. Downsides are the time lag in opening and swapping between applications and its size – it’s a bit too bulky for me to hold and text easily (and to fit in my skinny jeans pocket). My favourite feature though is having Stephen Hawkins call out the name of the person who’s ringing me. Reckon this smartphone is going to be wasted on me….

Which reminds me - I don't know if you have seen the online campaign. I'm not sure about it - it seems to elaborate and broadcasty. It's a bit much. But it works, so why criticise. The same could be said of the Volvo stuff mentioned below.

I kind of think the TV ad sums it up better though…it is interesting to contrast the digital and TV approach to the same brand proposition - maybe it was a proposition that just suited TV better?

Posted by at 7:17 PM | Permalink | Comments (0) | TrackBacks (0)

CLICK HERE…www.t-mobile.co.uk/music to see the new and improved music site for T-Mobile which encompasses both T-Mobile Street Gigs and now Transmission with T-Mobile too (Channel 4's hottest music show fronted by Steve Jones and Lauren Laverne which starts this Friday night).

The new elements are built onto the existing site which was completed in record time back in January following our digital pitch win. I'm delighted to say we've done it again, and virtually re-built the entire site in next to no time. It looks great, it sounds great, and I'm really proud to have been part of the team to deliver it.

Why not also sign-up to become a friend on our lovely new myspace page too whilst you're here…

www.myspace.com/yourtmobilemusic

Star performers (who deserve many thanks for endless late nights and stress) include…

Michelle Kelly
Ciara Meaney
Peter Mungeam
Gerard Myers
Windahl Finnigan
Millie Graham Campbell
Sam Cottrell
Luke Clark
Steven Haycock
Gareth James
Jon Menzies-Smith
Duncan Scott
Rolff Kruger
Marie Foster
Duncan Butt
Ben Winter
Sarah Guest
Chris Dale
Jamie Huxley
Stuart Mallinson
Miriam Foster

Apologies if I've missed anyone!

Watch this space for future updates about T-Mobile's home for music!

Thanks

posted on behalf of Rob Carter
Group Account Director

Posted by Michelle Kelly at 3:30 PM | Permalink | Comments (0) | TrackBacks (0)

160 Characters is the original limit on content in SMS and is also the name of an organisation that has been involved in advocacy in the mobile market in the UK for many many years. I've been on their mailing list for years and remember when Mike started it up and was a lone figure telling us that SMS was going to be really big.

Anyway you should all take his Message Response Time Survey

Posted by at 12:53 PM | Permalink | Comments (0) | TrackBacks (0)

A group of British entrepreneurs who made millions in the dotcom era are taking on the might of Apple and its eagerly awaited iPhone with a new mobile music service which gives fans access to more than 1m tracks for just £1.99 a week. And users will not need to pay the hundreds of pounds that Apple is expected to charge for the iPhone as the service works on three-quarters of existing mobile phones.

There's a full article by Richard Wray, communications editor at The Guardian

Anybody that wants further information should go to Omnifone where there's a full demo.

It's definitely a strong competitor to Apple and something for all telecoms companies to look at as a player in the cut-throat content market.

Posted by Michelle Kelly at 10:42 AM | Permalink | Comments (0) | TrackBacks (0)

After a successful pitch win in December, I'm proud to announce the launch of our first piece of T-Mobile online sponsorship activity www.t-mobile.co.uk/streetgigs which has gone live this week! Check out our very own Street Gigs myspace page too: www.myspace.com/streetgigs.

And whilst you're there, why not sign-up to register to get updates about this and many future T-Mobile Street Gigs due in 2007.Last year featured acts such as The Strokes, The Rakes, Dizzy Rascal, Basement Jaxx and the Streets. This year kicks off with Mika - live in a big top in Berkeley Square on 5 February. And if you're a T-Mobile customer, you can register for the chance to win two free tickets.

All of this activity (and much more besides) has been delivered in record time to meet with challenging client deadlines, and is the combined monumental effort of so many people who deserve so much thanks. The client is absolutely over the moon with the finished product, what better way to kick-off our new remit as their digital agency. So all of you lovely people, please take a bow for a blinding performance!

Peter Mungeam
Gerard Myers
Ross Taylor
Windahl Finnigan
Millie Graham Campbell
Ciara Meaney
Sam Cottrell
Luke Clark
Steven Haycock
Gareth James
Jon Menzies-Smith
Duncan Scott
Rolff Kruger
Marie Foster
Duncan Butt
Ben Winter
Sarah Guest
Chris Dale
Jamie Huxley
Stuart Mallinson
Miriam Foster
Michelle Kelly

(Apologies if I've missed anyone)
Watch this space for future updates about future Street Gigs!

Thanks all,
Rob.

Rob Carter
Group Account Director.

Posted by Michelle Kelly at 12:07 PM | Permalink | Comments (0) | TrackBacks (0)

BBC NEWS | Programmes | Newsnight Home | Monday 8 January
There are times when I get thoroughly dis-heartened with all the trappings of this modern society and just want to go and live in one of those experimental communities where the participants live like neolithic humans. I'm sure that I'm not alone in this feeling and this time of year is probably a high water point for it. However, one of the things that I never get pi55ed off with is my mobile phone. I'm firmly of the belief that the phone is my servant and not my master and regularly choose not to answer a call much to the surprise of the people around me. And so to the point of this post. The BBC's Newsnight are running a series of items under the banner 'Geek Week' and last night's instalment (the first) was a fascinating and thoroughly uplifting analysis of the impact of mobile telephony on Kenyan society. Not only has the technology allowed Kenya to skip a costly infrastructure upgrade (have you seen the cost of copper these days?) which would probably never have happened anyway but it enabled a number of services that just don't exist in UK like P2P cash transfers.
Check it out on the BBC media player.
Recommended

Posted by at 9:15 AM | Permalink | Comments (0) | TrackBacks (0)

For a long time people have been trying to crack effective promotion redemption using mobile coupons. Well, Mobile Marketing Magazine reports that finally someone's sussed the tech that allows Chip and Pin systems to recognise unique promtional reference codes. The possibilities for this seem endless, particularly when linked in with Hypertags… Get your thinking caps on people!

Posted by at 2:03 PM | Permalink | Comments (0) | TrackBacks (0)