TMW Ideas

TMW were recently challenged by RAF to find a way to inspire members of Altitude, the RAFs CRM programme for 14 - 16 year olds, to tell their friends about the programme and here is the result -

If you have a few minutes spare and fancy trying your hand at being a paper pilot expert, click on the link below. The game allows you to customise your plane by choosing your Squadron name, colour and type of aircraft (a Harrier GR7, Hawk, Typhoon or Tornado)

paperpilots

The game was sent via email to all 10,000 members who were incentivised to forward the email onto friends with the chance to win a day out at RAF base Brize Norton, plus the chance to beat their friends on the leader board.

Top-line stats show that that the email has a 39% open rate so far which is a great result!

Posted by Laura Ohrman at 3:38 PM | Permalink | Comments (0) | TrackBacks (0)

We had an extremely successful evening at the Precision Marketing Response Awards last night picking up the Best Digital Media and the Grand Prix for Guinness (Pub Landlord), TMW also got 3rd place for Agency of the Year.
See the winning Pub Landlord creative here

• Best Utilities and Public Services for our work for the EST (Council Leaders)
• Best Use of Art Direction for our work for CALM
• Best Direct Mail for our work on the RAF (Aerial)

Posted by Gareth James at 11:43 AM | Permalink | Comments (0) | TrackBacks (0)

CLICK HERE…www.t-mobile.co.uk/music to see the new and improved music site for T-Mobile which encompasses both T-Mobile Street Gigs and now Transmission with T-Mobile too (Channel 4's hottest music show fronted by Steve Jones and Lauren Laverne which starts this Friday night).

The new elements are built onto the existing site which was completed in record time back in January following our digital pitch win. I'm delighted to say we've done it again, and virtually re-built the entire site in next to no time. It looks great, it sounds great, and I'm really proud to have been part of the team to deliver it.

Why not also sign-up to become a friend on our lovely new myspace page too whilst you're here…

www.myspace.com/yourtmobilemusic

Star performers (who deserve many thanks for endless late nights and stress) include…

Michelle Kelly
Ciara Meaney
Peter Mungeam
Gerard Myers
Windahl Finnigan
Millie Graham Campbell
Sam Cottrell
Luke Clark
Steven Haycock
Gareth James
Jon Menzies-Smith
Duncan Scott
Rolff Kruger
Marie Foster
Duncan Butt
Ben Winter
Sarah Guest
Chris Dale
Jamie Huxley
Stuart Mallinson
Miriam Foster

Apologies if I've missed anyone!

Watch this space for future updates about T-Mobile's home for music!

Thanks

posted on behalf of Rob Carter
Group Account Director

Posted by Michelle Kelly at 3:30 PM | Permalink | Comments (0) | TrackBacks (0)

Our latest site for Comfort has just gone live - see it at www.byebyecardboardjeans.co.uk

Denim is highlighted as the 'torture test' material, because if Comfort can soften your jeans, imagine what it can do for the rest of your laundry!

The website is set in clothworld and features Comfort's latest addition to the clothworld characters, Jeannie and Cardboard Man. These two are the stars of the TV and press where Jeannie exemplifies flexibility in her jeans versus the stiffness of Cardboard Man.

Posted by at 11:35 AM | Permalink | Comments (0) | TrackBacks (0)

After a successful pitch win in December, I'm proud to announce the launch of our first piece of T-Mobile online sponsorship activity www.t-mobile.co.uk/streetgigs which has gone live this week! Check out our very own Street Gigs myspace page too: www.myspace.com/streetgigs.

And whilst you're there, why not sign-up to register to get updates about this and many future T-Mobile Street Gigs due in 2007.Last year featured acts such as The Strokes, The Rakes, Dizzy Rascal, Basement Jaxx and the Streets. This year kicks off with Mika - live in a big top in Berkeley Square on 5 February. And if you're a T-Mobile customer, you can register for the chance to win two free tickets.

All of this activity (and much more besides) has been delivered in record time to meet with challenging client deadlines, and is the combined monumental effort of so many people who deserve so much thanks. The client is absolutely over the moon with the finished product, what better way to kick-off our new remit as their digital agency. So all of you lovely people, please take a bow for a blinding performance!

Peter Mungeam
Gerard Myers
Ross Taylor
Windahl Finnigan
Millie Graham Campbell
Ciara Meaney
Sam Cottrell
Luke Clark
Steven Haycock
Gareth James
Jon Menzies-Smith
Duncan Scott
Rolff Kruger
Marie Foster
Duncan Butt
Ben Winter
Sarah Guest
Chris Dale
Jamie Huxley
Stuart Mallinson
Miriam Foster
Michelle Kelly

(Apologies if I've missed anyone)
Watch this space for future updates about future Street Gigs!

Thanks all,
Rob.

Rob Carter
Group Account Director.

Posted by Michelle Kelly at 12:07 PM | Permalink | Comments (0) | TrackBacks (0)

With Xmas just around the corner, I'm sure many people will find themselves in the coming weeks standing in the booze isle of Tesco's (or Sainsbury's perhaps) pondering over the costs/benefits of splashing out on real Champers versus trying to dupe their unwitting guests with cheap fizzy plonk. If this sounds like you, this is one viral you might want to look out for… although Thresher's might prefer you didn't.

Download voucher here
Here's good little story on bbc.co.uk/news about how a private discount voucher available to suppliers “and their friends” for wine store Thresher's has rocketed out of control.

With no Ts & Cs in place to prevent the general public from taking advantage of the whopping 40% discount, it's been downloaded millions of times and Thresher's are now bracing themselves for a major pre-christmas margin crash.

On the upside, they'll still make a lot of money and if nothing else, have discovered just how quickly one little voucher can find it's way to millions of people - for nothing - via email and a few social networks.

The report also mentions Selfridges, Oasis and bunch of others who have also utlised the mechanic, as seen in a rash of “all agency” emails earlier this week.

Jerry's final thought? If you're going to plan a viral, make sure you plan for it going BIG, or that you have Ts & Cs in place to keep in under control.

Chin chin!

Posted by at 3:19 PM | Permalink | Comments (0) | TrackBacks (0)

Thought I'd share this piece of digital work with you that was devised by TMW on behalf of PayPal, (the secure online payment service, used primarily by e-bay buyers). The objective was to drive awareness and understanding of PayPal's range of services to its users. To achieve this, and to encourage people to keep on using PayPal for Christmas shopping, a christmas promotion microsite was developed where customers are entered into a prize draw to win £25k.

Here's the link to the Christmas microsite:
Check it out here http://www.paypalchristmas.co.uk/

In addition, banners advertising the prize draw were developed: http://dev01.tmw.co.uk/paypal/ChristmasPromo//banners14.11.06_purple/14534_300×250.html

along with an email that was sent to the PayPal database (this is being finalised and will be uploaded here soon).

Posted by Laura Ohrman at 12:33 PM | Permalink | Comments (0) | TrackBacks (0)

You may be aware of the pea blog that we helped Bird's Eye to set up. Their Head of Agriculture, the lovely Colin Wright, blogged about the pea harvest - they have to harvest all the peas for a year a six week period around July/August.

There is a presentation that details traffic, interaction and our recommendation on where to go with it next. You'll find it here on the S drive (sorry, TMW only!)

Posted by at 10:59 AM | Permalink | Comments (0)

Well, newish. Our new Vaseline website went live a week or so ago. It's an interesting strategy - Mindshare brokered a deal with iVillage to build a Vaseline branded microsite which delivered a lot of the information about Vaseline - how/when you should use it, the benefits and so on. This gave us the freedom to create Vaseline.co.uk as more of a “brand experience”, to quote Gareth. What transpired was that iVillage fumbled the ball a little (I'm sure Gareth and the team would be happy to distance themselves from it) and we made a lovely thing, with spinniness.

I'll keep you posted on the relative success.

It's a shame, in a way, because I thought the iVillage tie-up was an innovative way to drive massive traffic to a Vaseline message. I think it's a case of the sales team and the editorial team not communicating very well…

Just in case I haven't made it clear enough - we built Vaseline.co.uk and DIDN'T build the iViillage site.

Posted by at 6:36 PM | Permalink | Comments (0)