TMW Ideas

Nokia Rock up and play is an offering in conjunction with the Download festival which so far has proved to be quite creative in the digital marketing stakes (TMWIdeas passim click the Download Festival tag below for more).
The link in the email took me to the main festival website and then I had to click a link to the actual Nokia site which feels like a click to far to me but it's ok.
I especially liked the look of the festival guide with a map, a personal scheduler and 'Tell a friend' functionality. I'm not sure if it will support the GPS functions that come with some phones and tell you where you are on the map of the site but it's still a pretty interesting application.

Posted by at 9:42 AM | Permalink | Comments (0) | TrackBacks (0)

CLICK HERE…www.t-mobile.co.uk/music to see the new and improved music site for T-Mobile which encompasses both T-Mobile Street Gigs and now Transmission with T-Mobile too (Channel 4's hottest music show fronted by Steve Jones and Lauren Laverne which starts this Friday night).

The new elements are built onto the existing site which was completed in record time back in January following our digital pitch win. I'm delighted to say we've done it again, and virtually re-built the entire site in next to no time. It looks great, it sounds great, and I'm really proud to have been part of the team to deliver it.

Why not also sign-up to become a friend on our lovely new myspace page too whilst you're here…

www.myspace.com/yourtmobilemusic

Star performers (who deserve many thanks for endless late nights and stress) include…

Michelle Kelly
Ciara Meaney
Peter Mungeam
Gerard Myers
Windahl Finnigan
Millie Graham Campbell
Sam Cottrell
Luke Clark
Steven Haycock
Gareth James
Jon Menzies-Smith
Duncan Scott
Rolff Kruger
Marie Foster
Duncan Butt
Ben Winter
Sarah Guest
Chris Dale
Jamie Huxley
Stuart Mallinson
Miriam Foster

Apologies if I've missed anyone!

Watch this space for future updates about T-Mobile's home for music!

Thanks

posted on behalf of Rob Carter
Group Account Director

Posted by Michelle Kelly at 3:30 PM | Permalink | Comments (0) | TrackBacks (0)

A group of British entrepreneurs who made millions in the dotcom era are taking on the might of Apple and its eagerly awaited iPhone with a new mobile music service which gives fans access to more than 1m tracks for just £1.99 a week. And users will not need to pay the hundreds of pounds that Apple is expected to charge for the iPhone as the service works on three-quarters of existing mobile phones.

There's a full article by Richard Wray, communications editor at The Guardian

Anybody that wants further information should go to Omnifone where there's a full demo.

It's definitely a strong competitor to Apple and something for all telecoms companies to look at as a player in the cut-throat content market.

Posted by Michelle Kelly at 10:42 AM | Permalink | Comments (0) | TrackBacks (0)

After a successful pitch win in December, I'm proud to announce the launch of our first piece of T-Mobile online sponsorship activity www.t-mobile.co.uk/streetgigs which has gone live this week! Check out our very own Street Gigs myspace page too: www.myspace.com/streetgigs.

And whilst you're there, why not sign-up to register to get updates about this and many future T-Mobile Street Gigs due in 2007.Last year featured acts such as The Strokes, The Rakes, Dizzy Rascal, Basement Jaxx and the Streets. This year kicks off with Mika - live in a big top in Berkeley Square on 5 February. And if you're a T-Mobile customer, you can register for the chance to win two free tickets.

All of this activity (and much more besides) has been delivered in record time to meet with challenging client deadlines, and is the combined monumental effort of so many people who deserve so much thanks. The client is absolutely over the moon with the finished product, what better way to kick-off our new remit as their digital agency. So all of you lovely people, please take a bow for a blinding performance!

Peter Mungeam
Gerard Myers
Ross Taylor
Windahl Finnigan
Millie Graham Campbell
Ciara Meaney
Sam Cottrell
Luke Clark
Steven Haycock
Gareth James
Jon Menzies-Smith
Duncan Scott
Rolff Kruger
Marie Foster
Duncan Butt
Ben Winter
Sarah Guest
Chris Dale
Jamie Huxley
Stuart Mallinson
Miriam Foster
Michelle Kelly

(Apologies if I've missed anyone)
Watch this space for future updates about future Street Gigs!

Thanks all,
Rob.

Rob Carter
Group Account Director.

Posted by Michelle Kelly at 12:07 PM | Permalink | Comments (0) | TrackBacks (0)

Sunday, January 21, 2007
Anthony Phillips, metro.co.uk

Little-known indie bands could have the same chance of hitting the big time as manufactured boy and girl bands thanks to a new online music deal.
They will soon be able to sell their music through social networking websites such as MySpace following an agreement between new agency Merlin and digital music company Snocap.

Merlin represents hundreds of small indie labels worldwide which have struggled to strike deals with major music websites because of their size. The deal is the brainchild of Sean Fanning, the man who created music sharing site Napster. He is now the head of Snocap, which will make the indie music available through its MyStore retail arm.

• A tie-up between MyStore and MySpace is expected in 'the near future'. Downloads will be in MP3 format, meaning they can be played on almost any digital music player, not just iPods.

“This immediately opens up what is currently the most popular website in the world to the independent labels,” Merlin chief executive Charles Calcada said at the deal's launch at the annual Midem- Net music conference in Cannes, France.

Digital downloads and web access to independent music have transformed the landscape of the British charts over the past year.

Chart-toppers Arctic Monkeys and Lily Allen were both discovered through their pages on social networking site Myspace.

• The new year revision of British chart rules to allow sales of download-only singles to count without an accompanying 'shop' release, saw pop history last week as punk three-piece Koopa became the first unsigned band in chart history to get a top 40 hit.

The independent record label sector makes up 30 per cent of music sold across the world, with the rest taken up by the four major record labels? Universal, Sony BMG, EMI and Warner.

Currently Virgin have a MySpace page dedicated to their music sponsorship Union, targeting student union nights (click here to view) and T-Mobile are due to launch their Street Gigs page in the near future, do you have your own personal MySpace page or use the site for music downloads?

Posted by Michelle Kelly at 10:25 AM | Permalink | Comments (0) | TrackBacks (0)

Now many of you may like electronic music. Many of you may indeed think that it sounds, as my brother is so fond of reminding me, like a broken down car, but those who are of a bass and bleeps persuasion will know that it is infernally difficult to find the good stuff. The golden treasure that is a good tune. The type of tune that sends your brain into thudding rapture and places an unbreakable grin upon your boatrace.

There are those who say that spending hours crawling through darkened basements, dusting winnets off old bits of vinyl is all part of the experience. They love queueing up to cue up and listen to the plates grasped in sweaty palms before queueing up again to be partonised and condecended upon by the self rightious gibbon with the face full of metal that is the bloke behind the counter. Personally, whilst I have braved it through necessity and the love of the bleeps, I have never enjoyed it.

I have many times thought that there must be an easier way, and being fond of the net from an early age I have trawled the pages in search of a site that rewarded me with the treasure I sought, in a manner that was easy and simple to use. It is a tough task to replace, yet alone surpass, the ease and tactility of the record shop. Even Apple, in their infinite wisom have failed me, creating an online music store that only sells tunes from the established labels and gratuitously caters for an audience unconcerned with the fact that the interface is poor, the files are locked and the content mostly mediocre at best (the music snob in me I'm afraid).

Why does this rant affect you? Because, as always happens eventually, someone comes up with a solution and I thought this site worthy of precious attention. It is a great example of where someone has assessed how users want to achieve a task and then built something to facilitate it, working with rather than against existing user behaviour. The site is so simple to use — you can browse through tunes, adding ones you want to check out to the playlist, much as you would in a shop by collecting your records as you browse. The playback is good quality with the mp3 player app embedded in the page. It buffers the tune sufficiently so you can jump backwards and forwards at a click, just like moving the needle on a turntable.

Lovely. No more winnets and gibbons for me. Now I just have to hide my credit card from myself…

Posted by at 12:24 PM | Permalink | Comments (0)