TMW Ideas

BY JO STEELE - Wednesday, January 3, 2007
Reported in the Metro

A band describing themselves as 'just a bunch of blokes from London' are considering doing battle with one of the world's biggest brands in a row over alleged plagiarism.

Ska band 7 Seconds of Love claim an advert aired by Coca-Cola in Argentina resembles an animated video for their online track, Ninja ? right down to the song itself.

The unsigned band's video, released on websites such as MySpace and YouTube, features a cat bouncing around in a ninja suit.

It was created by lead singer Joel Veitch, 32, the freelance animator behind the extremely popular website rathergood.com.

Follow this link to view the videos and full story on Metro.

There's also this blog by Rob Manuel on the issue in December with numerous responses.

Just shows how careful you need to be that your ideas are truly original!

Posted by Michelle Kelly at 12:44 PM | Permalink | Comments (0) | TrackBacks (0)

Greenpeace have put up this site as a vehicle for their campaign against Apple to preassure the company into making its products greener. Whilst I don't really know enough to comment on the issue, it has created a lot of chat in the blogosphere both for and against.

Why I find it interesting is that it's an example of where pastiche and mimicry has been cleverly and effectively used to highlight an issue and preasurise a particular party to take a desired course of action.

….kind of like this bit work we did for the Energy Savings Trust!

Posted by at 12:25 PM | Permalink | Comments (0) | TrackBacks (0)

Tango Viral
- Case study about the recent Tango spoof viral campaign. Proof here that a good idea comes first - then spin it out across as much media as possible.

Posted by Gareth James at 12:59 PM | Permalink | Comments (0)

Really nice snippet from Russell Davies' excellent blog. Click on the Sony example. They have built on the buzz generated around the “balls” ad and made a small site about their new ad. Which looks awesome!

russell davies

Interestingness
There's still a place for Big Ads in the world but something has changed. They have to be any good. They have to be interesting. And if they are interesting that means you can build stuff around them. Two good examples here - one, for Bravia, is a brand exploiting the interest it's created, the second for Honda, is an example of what can happen when you make something people are interested in.

This should start you thinking about what we can talk to clients about - what is interesting about them? How about a video of the making of a Cloth World (Comfort) ad on youtube? Or footage from RAF flights posted on a section of youtube or myspace?

Posted by at 6:43 PM | Permalink | Comments (0)

Official Snakes On A Plane Site
Samuel L Jackson's latest effort has seen film sites go all Internet 2.0 on our asses.
The official website is full of links to fan sites, youtubes, myspace tools, downloads, etc. The best bit though, is setting up personalised crank calls from the big man himself to your mates, setting off a huge viral opportunity.
Truely engaging, but the film still sounds sh*t.

Posted by at 11:48 AM | Permalink | Comments (0)