TMW Ideas

I'm already excited about Christmas but then I received the above email today and now I'm really excited! I even want to go out and buy lots of new party clothes and Christmas presents from Debenhams.

Now Debenhams is not my normal shopping destination for presents, or clothes for that matter, but this email and the site it links through to is gorgeous. I'm not a big fan of the iBrochure as it is just an online version of their offline magazine and I think they've missed a trick there (they should've come to publishingtmw). As you flick through the pages of the magazine the copy is soooo small you can't read it, however, it is nice and easy to zoom in. But I did have to ask myself 'why?', when there are so many beautiful ways of online publishing, why would you just make your PDF interactive?

But not put off by that I decided to click on the link lower down all about party dresses and wow, what a totally beautiful site it took me through to. Each individual look was laid out beautifully and you could watch a short video of the dresses being modelled to give you an idea of how long they are and how they fit - shame the model is too skinny though. Each individual look is really easy to navigate around and you can easily click on each individual product - so often with such nice design it is really tricky to get your mouse in the right place, but this just works a treat.

Now in sharing this I run the risk in all the ladies turning up at the Christmas party in the same outfit, lets just hope it's fancy dress!