TMW Ideas

Great Post from Iain - how many are you guilty of?

Gluttony, I would argue, is the one we are most in danger of - the desperate need to collect data. Maybe that is lust?

Amazon manage to provide a perfectly good service without the need to find out who you are and email you the whole time. As do ebay. And Google (iGoogle works via cookies). Which is not to say that they don't eventually get your email address. Just that they give you an awful lot without feeling the need for it.

What value are you providing for the consumer in return for their data? Have you got a campaign in mind?