TMW Ideas

TMW were recently challenged by RAF to find a way to inspire members of Altitude, the RAFs CRM programme for 14 - 16 year olds, to tell their friends about the programme and here is the result -

If you have a few minutes spare and fancy trying your hand at being a paper pilot expert, click on the link below. The game allows you to customise your plane by choosing your Squadron name, colour and type of aircraft (a Harrier GR7, Hawk, Typhoon or Tornado)

paperpilots

The game was sent via email to all 10,000 members who were incentivised to forward the email onto friends with the chance to win a day out at RAF base Brize Norton, plus the chance to beat their friends on the leader board.

Top-line stats show that that the email has a 39% open rate so far which is a great result!