TMW Ideas

I couldn't help myself, I just have to praise some great work we've done for Persil in designing their new site. Not only is it a site with loads of potential to grow as new products are developed and new campaigns launch, but it already has some great features. I especially like the stain solver on the homepage. You choose your stain category and then the type of stain from a very comprehensive list and it tells you how to get rid of it. Now, I'm not a particularly dirty person but I totally loved it, and actually tried lots of different stains, with lots of 'ooh' and 'aah' once I found out how best to remove them. Go on, just try it. And I expect to see you all in spankingly clean clothes from now on.

And whilst I harp on about the site, how about what we did? Well, tasked with the objective of driving emotional engagement with the brand and encouraging cross category purchase (that old chestnut), we thought long and hard about how to truly make laundry exciting and how to live the brand. Luckily we have the banner of 'Dirt is Good' to sit under so were able to create a section on '33 things to do before you're 10' - an area of the site that has fantastic opportunity to grow and to continue to integrate with ongoing campaigns. And from being consumers ourselves and knowing that environmental impact plays on the minds of all conscientious consumers out there, there's a section on 'our products and the planet'

The whole site taps into the core consumer need that there's a daily battle to keep your kids clean.

So enough from me, get on there and check it out for yourself. Great work digitaltmw