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Silver surfers...

As I write this I am conscious of opening myself up to a wave of 'geek' related abuse… However, I find it fascinating that through the cloud of publicity surrounding the growth of 'yoof' targeting social networking sites and virtual worlds sneaks this article
According to new research data, UK Internet users aged 55+, the so-called silver surfers, are set to overtake 35-44 year olds as the demographic age group with the largest representation online. And travel websites are among the most popular amongst this older age group.
Does this mean there is a massive untapped market for social networking sites geared more to the interests of 55+ users? I guess they might not want to 'poke' each other so much, but might like to share a cup of digital tea and a slice of cake?

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This page contains a single entry from the blog posted on May 22, 2007 12:13 PM.

The previous post in this blog was Missing pet in second life.

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