TMW Ideas

I bang on about RSS feeds a lot. They are vitally important, and will become more and more important as RSS readers become standard functions on web browsers. In fact, we'll probably spend as much time understanding how to write well for an RSS feed as we do headlines and email subject lines.

RSS feeds also change the game - given that a consumer has to decide that they will take your RSS feed, you have to work hard to earn your place in the list…

Anyway, here is a fascinating example of how one US dog site has used RSS to deliver up-to-the-minute news on a huge story in the dog world - apparently some dogs in the US have died after eating contaminated pet food.

(Via Fallon)