TMW Ideas

You may well have seen this by now but we posted this movie onto YouTube for Flora in relation to their work around the Flora London Marathon. The viral was created by BBH as part of the new Flora love your heart work and if you click through to youtube you can see how popular it has been. Now, clearly it will be impossible for us to measure the incremental sales uplift that this will drive, but that's not the point. It didn't cost anything for the brand to do this and it gives them a presence within 'social media' for the first time. Basically it shouldn't do them any harm so why not - and the brand team agree.