TMW Ideas

I shouldn't really put this here, as it isn't strictly speaking relevant to what we do, but

a. it's great
b. it's on youtube, so there's a vague link.

(Must thank ex-tmwer (tmwist?) Mark Gay for the link)

Speaking of youtube, The Guardian have embraced it with particular effectiveness. Each Thursday they post the best sports clips from youtube on their site. It is fairly regularly the most read page on the Guardian (Which is the most read newspaper on the web) and has a lively message board with more clips at the bottom.

I suppose this is an example of what Chris Anderson would call a long tail of content - great moments, previously buried in archives, suddenly accessible by anyone with a PC and 15 minutes to spare. No having to sit through turgid, self-congratulatory official videos. Not to mention great moments from sports you never usually watch. I suspect part of the success is down to the shared experince and the fact that you'll send it to your friends, discuss and dissect. Anyway, a great example of old media using new media to take advantage of web 2.0 in a way that probably infuriates other sections of old media. Well done the Guardian.

Finally, here's one for Monday….