TMW Ideas

An interesting post by Asi. I hadn't come across the 1% rule -

“It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.” (Thanks, Guardian)

I suppose it's a combination of

confidence - viewing stuff is easy, interacting with it is slightly more difficult, generating can be very confusing (particularly if you're not the type to get who gets new technology easily)

instant reward - in my experience, people don't really see the point of generating stuff or writing their thoughts down if there is no ready made audience for it

human nature - some people just like to watch.