TMW Ideas

I have a cunning plan.

1. I?m going to legitimately post about the great new Diesel campaign
2. In doing so, I?m going to mention that it features models in pants as often as possible, in a bid to drive traffic to the site.
3. I?m going to put it in a list. I read somewhere that technorati likes lists.

Go to Diesel.com and you?ll land on Heidies.com. The wheeze is that Heidi and Heidi want to be super models and model Diesel?s next range of underwear. To achieve this, they have taken over Diesel.com, kidnapped the ?sales boy? (that made me laugh) and are threatening to destroy the samples of the new collection if their demands are not met.

They?re doing this in their pants. Did I mention that? Oh.

Anyway, it?s genius. For the above oft repeated reason, but they have a myspace, a youtube channel, and a flickr stream. It?s well thought out, engaging, playful, fun and achingly hip. And features models in pants. You can also send messages to them via a chat function on the homepage, and they are streaming live from the hotel room, so you can see them getting your message. Next time a client asks about a viral idea, you?ll know what to say.

Models in pants!