TMW Ideas

I have been working on a product in partnership with our PR sister agency, Nelson Bostock , for the past few months on a product and service which will enable our cients to understand how blogs, forums and other types of user generated content affects their products and brands, and it was announced as part of Creston business update yesterday. The FT commented on it, amongst others.

The service, called “e-Influence” will include measurement tools (Digital Influence Maps) as well as proposals on how to engage with all types of influence, whether they are positive, neutral or negative.

I will be presenting e-Influence to the senior team at TMW next week, and we will be rolling this out very rapidly after that. So far, initial client presentations have gone extremely well, and we seem to be unique in the marketplace in taking a combined strategic and practical approach to this fundamentally important aspect of our business.

If anyone feels that they have a particular interest or need, then please get in touch.

Ross