TMW Ideas

Another brand latching onto the power of e-influence. This blog by Anil Dash is pretty funny and worth a read, but it's interesting to see how Blackberry are using it.

The blog is read by very opinionated people who like to make their comments heard.
So, if you're a brand that wants to get product testimonies, and collect data on people who love your product - you can't do much better than to place this ad (below) on the site.

Clearly tapping into the whole e-influencers subject, they're posting ads in places where they know “opinionated” people hang out online, and ask them for their views on Blackberry.
They're essentially harvesting advocates, for use in later activity.
Good thinking.